Ukrainian Mentality and Political Technologies (special for Ukrayinska Pravda)

Bobyrenko Viktor

Head of the Expert Group of the Bureau of Policy Analysis. He studied at the National Academy for Public Administration. Master of Public Administration, Political Scientist, Political Technologist. Studies the…


24 October 2020

Everyone thinks that technology is like this: first you have to send for a political technologist from afar. Attitude to him is as to a shaman. And he immediately makes “mumbo jumbo”: with a reasonable look shows the brand book, indicates what colors are suitable for the party or candidate, what fonts, size or line spacing should be in the party newspaper. Somehow all these things play on the level of operational and tactical things. Both color and size are important. But in reality everything is much more complicated…